If we were measuring customers’ age, income, gender, education, occupation, and marital status, we would be measuring:

The major emphasis in exploratory research is on:

The written set of guidelines that describes an outline of topics to be covered by a focus group moderator is called a:

There is no single best research design.

When a respondent in a research study agrees to participate in the research study, this is known as:

A difficulty inherent in the focus group research technique is:

A written statement of a research study and its results is known as a(n):

Which of the following is an example of “sugging”?

What is the basic purpose of marketing research?

Which type of data is not characterized by numbers, but rather is textual, visual, or oral?