46. _____ indicate(s) the total coverage, or duplicated audience, exposed to a particular advertising schedule.

27. Which of the following is a major problem with direct mail?

16. Which is the most expensive daypart for advertising on radio?

21. When a national television advertiser places ads in select geographic markets, this is termed _____.

9. One of the keys to success of the informercial is ____________. 

24. _________ advertising involves the use of any of several media to transmit messages that encourage buyers to purchase directly from the advertiser.

42. Perky Print is a commercial printer in Omaha that has just started to advertise. Fifty percent of its target audience was exposed one or more times to Perky Print’s advertisements during an established time frame. Fifty (50) is the _____ for Perky Print.

30. Consumers in the ______ age group are more positively disposed towards cinema advertising.

29. The act of discovering hidden facts and relationships contained in databases is called _______.

Write a query to retrieve the sales amounts from transactions made at dealerships located in the state of Florida.  Fill in the blank: SELECT s.sales_amount,  s.dealership_id, d.dealership_id ,  d.state   FROM saletransactions AS sINNER JOIN ( SELECT __(1)___ FROM dealershipinfo  WHERE  state=’FL’ ) AS dON __________(2)____________ ;