24. Which of the following promotional mix elements consists of activities that attempt to stimulate short-term buyer behavior?

25. Loyalty programs and creating brand experiences that make positive and lasting impressions are ways to _____.

11. Choosing specific segments as the focal point for marketing efforts is __________.

46. A _____ permits an author or a firm to secure a monopoly or exclusive rights to use an invention for a period of 20 years.

48. A song scored on sheet music can receive protection with a _____.

53. Segmentation and _________ allow marketing communicators to deliver their messages precisely and prevent wasted coverage on people falling outside the targeted market.

37. Which of the following would be a typical element of a trademark?

35. example of _____ is the sticker on a Dell computer that says, “Intel Inside.”

42. Which of Coca-Cola’s successful marketing campaigns encouraged people to find bottles featuring their own or their friends’ names, emphasizing personal identity?

25. Loyalty programs and creating brand experiences that make positive and lasting impressions are ways to _____.