QUESTION SET 3: Answer TWO of the following questions (5 pts) Note that you can answer four for an additional 4 pts Be sure to identify which questions you are answering Provide 2 key differences between reseller organizations and retail/wholesale organizations in their purchasing of goods and services from other businesses. Define and provide an example of how the internet of things can be used in your life. What is a threat to the internet of things? What is difference between transactional and relational marketing? Provide an example of each. What is one reason why products fail and what can marketer’s do to reduce the fail rate? Describe brand involvement. What is one way to increase it? What is loss aversion and its implications on consumer behavior? What is the difference between augmented and virtual reality? Define and given an example of each. Explain how mobile technology impacts consumer behavior. Be specific. Which emerging technology is specifically impacting you the most currently and why? Be sure to define that technology with example of how its impacting you. Rahman (2017) made the statement “Just as Microsoft Excel did not kill Accountants, Machine Learning will not kill professions but work with different professions to make them more effective”. Provide specific details based on what you’ve learned in class on whether you agree or disagree with this statement. In other words, do you agree or disagree and why?      

A woman was buying a book and while at it, purchased the bookmark from the checkout as well.  Buying the bookmark when presented with the book itself is known as what kind of impulse buying?

Dr. Rai has found a great deal on a new car, but it is a Ford, and her family has been buying Chevy cars for as long as she can remember. In fact, her dad even worked at a GM dealership at one point. Her resistance in adopting this new car model is based on which type of barrier?

Question Set 1: (10pts) Choose ONE of the scenarios below and answer the question. Be sure to read the question in full and answer all parts of the question. Leave spaces between paragraphs given that question has multiple parts.   Be sure to identify which scenario you are answering.   Scenario 1: A young graduate is looking to buy their first high‑end laptop to start a remote working setup. They care about specs (CPU, RAM), but also about prestige and brand impression during video calls. They search online reviews, compare brands, and ask peers. Scenario 1 Question: Based on this scenario , identify and explain the five stages of the consumer decision process (CDP) for this buyer   Scenario 2: Thomas is buying his first laptop for grad school: a high‑cost, high‑involvement purchase. After purchase, he feels uneasy that maybe he should have gone with a different model after reading some negative online posts. He begins to get thoughts like “Did I choose wrong?” and seeks reassurance. Scenario 2 Question: What is post-purchase dissonance? Provide 2 factors that influence the degree to which one would have dissonance and 2 strategies on how to reduce it. Include terms of evaluation here. Be sure to be specific to linking back to the scenario.   Scenario 3: A car manufacturing company is looking to upgrade its robotics systems for the assembly line. Scenario 3 Question: Who are the likely 5 members of the buying center in the DMU in this scenario, and what roles might they play? Be specific.   Scenario 4: Jack is looking to buy a new Smart TV although his roommate Jill thinks what they have is fine. Scenario 4 Question: Describe ONE model from the models of the adaption process in detail as it relates to why someone would buy a smart TV. Make sure you show this model would describe people on the time of adaptation innovations curve (i.e. innovators vs. laggards etc.) including one reason they may be that way, relating it back to Jack and Jill.

The “buying center” in a B2B organization refers to:

In the context of B2B purchasing, what does MRO (Maintenance, Repair, and Overhaul) refer to?

Sasha is deciding which resort she’ll go to during Christmas break. Her top choice MUST have an ocean view. She decides on Hotel Party-R-Us for that reason, as she selected it based on her most important attribute of the ocean view. Sasha was using the __________________ strategy of non-compensatory rules

Fluency Interventions

The part of the needle that is inserted into the patient arm is known as the

The proper angle to use when inserting a needle to perform a venipuncture is