In ________ tests, people are brought to a particular locati…

In ________ tests, people are brought to a particular location where they are shown ads and/or commercials, then testers ask questions about them or measure participants’ responses by other methods-for example, pupil dilation, eye tracking, or galvanic skin response.

Mars Inc., a San Diego based advertising agency, offers vari…

Mars Inc., a San Diego based advertising agency, offers various services, such as sales promotion, marketing research, package design, direct marketing, publicity as well as planning, creation, and advertising production. In this scenario, Mars is an example of a(n):