A revolutionary health monitoring device was launched last y…

A revolutionary health monitoring device was launched last year and initially adopted by a small group of tech enthusiasts, but adoption has stalled lately. The product has started to lose its novelty for the early market (innovators and early adopters) and the pragmatists (early majority) aren’t yet sure that it offers sufficient value. What stage of the Market Development Life Cycle is the health monitoring device in?

SkyeAir, a commercial airline, uses sophisticated software t…

SkyeAir, a commercial airline, uses sophisticated software to continuously update ticket prices based on how many seats remain on a flight, how close the departure date is, historical demand patterns, and competitor pricing. Two passengers sitting next to each other on the same flight might have paid vastly different amounts for their tickets. What pricing strategy is SkyeAir using to maximize revenue based on fluctuating demand and booking behaviors?

LuminaGlow, a new entrant in the skincare industry, is launc…

LuminaGlow, a new entrant in the skincare industry, is launching a premium facial serum made with sustainably sourced ingredients. The company invests heavily in influencer campaigns, luxury packaging, and storytelling around its commitment to clean beauty. Based on the value-oriented pricing thermometer concept, LuminaGlow is able to charge $90 per bottle for this serum because of marketing’s efforts to influence ____________ as customers associate the brand with high-end, results-driven skincare based on what marketers have intentionally done with the product, communications, and distribution for this product/brand.

Abacus Corp. employs a variety of digital marketing strategi…

Abacus Corp. employs a variety of digital marketing strategies, from display ads to influencer partnerships, to lead customers through the buying process. To measure the impact of each strategy on sales, they develop models such as “Position-Based” and “Regression-Based” to attribute the final purchase to the appropriate channels. What are the models Abacus Corp. uses to evaluate the contribution of each marketing channel to the final purchase called?

Arrange your pages in order: Q1, Q2 If you required more tha…

Arrange your pages in order: Q1, Q2 If you required more than one page for any problem, make a note at the bottom of the problem’s first page, “continued on last page”, and place the continuation work after Page 3. Scan your pages to Gradescope (ideally using the Gradescope app). Link to the Gradescope page here for your convenience. Review your scans: Are they readable? Are they in order? Are they correctly oriented (portrait, not landscape)? Submit work to Gradescope. Submit this quiz. This should close Honorlock. Remove the Honorlock extension.