Dernz Inc., a food manufacturing company, markets tomato ket…

Dernz Inc., a food manufacturing company, markets tomato ketchup globally. As its consumers are well aware of the uses of ketchup, the company does not have to generate product awareness. The company, however, wishes to focus on convincing consumers to buy Dernz’s ketchup instead of other brands’ ketchup. In this scenario, Dernz Inc. must employ _____.​

Ava Lawnmowers Inc. is a company that manufactures and sells…

Ava Lawnmowers Inc. is a company that manufactures and sells lawn mowers. Since it faces stiff competition in the market, it sells its products at different prices depending on the number of lawn movers purchased by the consumers. In this scenario, the company indulges in _____.​