Olivia has taken tap dancing lessons for several years. Recently, a new instructor has taken over the tap classes. After a few months, Olivia finds herself dreading the classes since they are no longer fun or challenging. What is the most likely reason for Olivia’s reaction?

Panera Bread collected data to see if they sell more bagels during Pink Ribbon bagel month or when bagels are offered as an add on for $1. What type of research has been conducted?

Brag Company is going through the market segmentation process. They divide customers into two groups: 1) those who snow ski 0-4 times a year, and 2) those who snow ski more than 4 times a year. This is an example of

Bragg Company is going through the market segmentation process. They divide customers into two groups: 1) those over 50, and 2) those under 50. This is an example of

Peer-to-peer payment (P2P) platforms like Venmo attempt to eliminate all the perceived negatives of traditional shared payments by allowing users to split bills and transfer funds between their Venmo accounts via a smartphone app. There are no fees for basic services, and personal notes can accompany each transaction. For P2P users, these benefits are referred to as

GEICO, unlike major competitors State Farm and Allstate, does not rely on an agent network. They utilize savings from this to both offer lower rates and invest more heavily in advertising spending. Their unique selling proposition is reflected in their familiar slogan “15 Minutes Could Save You 15% on Car Insurance.” Which element of their marketing mix is least impacted by their business model?

You are developing a seniors’ center that offers board games and coffee. Which of the following elements impacts your seniors center and involves the macro-environment?

Unusual and exciting displays like Bass Pro Shops’ climbing wall and stocked aquarium are examples of

Jiang loves Apple products. In fact, all their electronics are Apple devices and they will never purchase another brand. Which type of customer connection is Jiang demonstrating?

Lamar is assessing the long-term effectiveness of his firm’s IMC efforts. He will probably analyze the firm’s success in