Victoria, an employee in a doctor’s office, understands that…

Victoria, an employee in a doctor’s office, understands that employees are required to wear face masks while working with patients. However, she still refuses to do so. She thinks that employees should have the right to choose whether they wear a mask. What stage of the change process do her beliefs illustrate?

Isabella asked her staff to think of new ideas to help the f…

Isabella asked her staff to think of new ideas to help the firm gain a competitive advantage in social media. However, the staff did not take her request very seriously; they simply complained that they already have too much work to do and that they do not have time to focus on social media. Despite these complaints, Isabella strongly believes that the firm needs to act. She schedules a follow-up meeting with her staff, where she asks them to make social media a high priority and to do so before another firm takes advantage. Additionally, she asks each employee to e-mail her three ideas by the end of the week. How is Isabella overcoming resistance with her staff?

A specialty retail company that focuses on art supplies, cra…

A specialty retail company that focuses on art supplies, crafts, and framing, aims to attract more shoppers by moving away from the general crafts market and targeting people who gravitate to do-it-yourself projects or make items to sell through their own small businesses. When a company targets a specific buyer group, they are using a(n):

Samuel is a computer lab manager. He frequently receives com…

Samuel is a computer lab manager. He frequently receives complaints about the condition of the workstations, including the cleanliness of the computer keyboards. He realizes the procedures for maintaining and cleaning the computer lab are no longer adequate. He is currently retraining his staff to correct this problem. Considering Lewin’s change model, Samuel’s computer lab is Unfreezing (Step 1).