When a product experiences declining sales for an extended period, it is likely entering the decline stage of the product life cycle. Which of the following IS a reasonable strategy at this stage?

In the maturity stage, heavy promotional outlays emphasize any differences still separating competing products, and brand competition intensifies.

More than 90 percent of cereal is consumed at breakfast, but ads for Kellogg’s Cracklin’ Oat Bran say that it tastes like oatmeal cookies and makes “a great snack anytime.” Kellogg’s is implementing a strategy of _____ with this product.

Which of the following trade-oriented promotion techniques give especially effective opportunities to showcase goods and services?

The auto workers who participated in the 1936-37 strike at General Motors were concerned about their safety but continued to protest the company’s refusal to …

Brand insistence, the ultimate stage in brand loyalty, leads consumers to refuse alternatives and to search extensively for the desired merchandise.

Which of the following is true of pipelines as a transportation alternative?

The Great Migration refers to the movement of which group of Americans?

Technology and trade:

Dual distribution is the movement of products through more than one channel to reach the firm’s target market.