Maslow’s hierarchy of needs begins with self-actualization needs and progresses to physiological needs at the highest level.

If consumers search for information about a product online and then buy it from a brick-and-mortar store, it is known as reverse logistics.

According to Maslow’s hierarchy of needs, some people fixate on a need and fail to move beyond it.

Communities created by social media help steer consumers toward new brands and products.

Bon Appétit! is a website that contains recipes written by Elise Bauer. In the website, Bauer also writes various articles regarding simple cooking methods. Bon Appétit! can be regarded as an online forum.

​The Internet is an attractive option for business buying and selling as orders placed over the Internet contain fewer errors compared to handwritten ones.

Social media marketing allows customers to promote the firm’s messages themselves.

Most online shoppers who start with search engines do so because these provide the greatest amount of information about products and companies.

The goal of content marketing is to drive the target audience toward a desired action.

Amazon.com maintains a record of each customer’s purchases and makes recommendations based on purchase behavior whenever the customer logs in for the next purchase. This is an example of the interactive marketing capability of e-business.