________ is a distribution strategy that can be effectively used during the growth stage of the product life cycle.

In most countries, ________ are the major buyers of goods and services. They typically require suppliers to submit bids and often award the contract to the lowest bidder.

The degree to which the beneficial results of an innovation’s use are observable or describable to others is called ________.

In evaluating different market segments, the firm must look at two factors: the segment’s overall attractiveness and the ________.

With the ________ heuristic, predictions of usage are based on quickness and ease of use.

A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a spurt in growth and a few successful years, the school is experiencing a slowdown in sales and stability in its profits due to an increase in competition. The school is in the ________ stage of its life cycle.

Richard Petty and John Cacioppo’s  ________ model,  an influential model of attitude formation and change, describes how consumers make evaluations in both low- and high-involvement circumstances.

Troma Inc. is a famous manufacturer of cookware that follows a traditional distributor-retailer system to distribute its products. The company abstains from the use of automated supply chain management (SCM) systems mainly due to the fear of unknown. However, rapidly escalating operational costs and inefficiencies have made it necessary for the company to implement an SCM system. The company goes for a big-bang installation of SCM system to become more competitive and cost effective. Identify the adopter group to which Troma belongs.

Which of the following consumer promotion tools involves using one brand to advertise another noncompeting brand?

________ are formal statements of expected product performance by the manufacturer.