With increased availability of information, rivalry heats up among competitors who try to differentiate themselves from the crowd.

Operational planning that involves the creation and implementation of tactical plans for the departments within an organization is primarily the responsibility of top-level management.

Adjustments in the mission statement of an organization reflect changing business environments and management philosophies.

In a SWOT analysis, marketers face a problem when environmental threats attack their organization’s weaknesses.

The level of competition for business in the market is an important criteria considered by retailers while selecting the target market.

An IMC strategy helps marketers create a unified personality for the product by choosing the right elements from the promotional mix to send the message.

The traditional view of marketing can be described as transaction-based marketing.

Family brands cost more than individual brands to market.

A tourism ad promoting Vermont as a winter holiday destination is an example of product advertising.

Guerilla marketing is an expensive marketing technique.