The ________ determines the marketing program’s ability to affect the customer mindset and is a function of the quality of the program investment.

As a market follower strategy, the ________ duplicates the leader’s product and packages and sells it on the black market or through disreputable dealers.

Personal influence in marketing communications carries great weight when the ________.

In which of the following does a customer respond to the functional quality of a service?

Which of the following is an example of a gap between management perception and the service-quality specifications?

Which of the following is a disadvantage of using Yellow Pages as an advertising medium?

Which of the following retailer practices involves buying more units than needed of a product under a sales promotion in a region where the manufacturer offers a promotion deal and shipping the surplus to their stores in non-deal regions?

Armac Ltd. is a sluice-box manufacturer based in China. A sluice-box is used for gold prospecting. Armac is interested in selling a few of its machines to an American mining company, but it wants 95 percent of the machines’ price in gold and the rest in ores recovered by using the machines. This is an example of a ________.

In a retailer cooperative, ________.

A manufacturer wants to achieve rapid market penetration through a low-price policy. However, the manufacturer’s dealers prefer to work with high margins and pursue short-run profitability. The major reason for this conflict is ________.