Companies typically start their international foray with ________, which involves working through independent intermediaries who sell their products abroad.

Which of the following types of distribution involves severely limiting the number of channel intermediaries?

When hotels drop their rates on the weekends, this form of price discrimination is known as ________ pricing.

Realizing that although household products is a huge category – taking up an entire supermarket aisle or more – it is an incredibly boring one, the founders of Method Products designed a sleek, uncluttered dish soap container that also carried functional advantages, such as ease of dispensing soap and cleaning. Method is competing in the crowded market for household products on the basis of superior ________.

Brand personality analysts identified the popular music channel MTV as daring, spirited, and highly imaginative. As per Jennifer Aaker’s research, which of the following brand personality traits best suits MTV?

________ questions ask about the consequences of the buyer’s problems.

Which of the following marketing communications principles implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience?

A mobile phone manufacturing company observes that the main reason for an abrupt fall in sales volume is the unconventional design of their phones that consumers found inconvenient and unattractive. The findings prompt the company to adopt a new strategy. They redesigned the product models keeping the requirements of the end-user in mind. According to the expectancy value-model, the company’s strategy can be termed as ________.

________ auctions let would-be suppliers submit only one bid; they cannot know the other bids.

Which of the following types of power is objectively observable?