Peer-to-peer payment (P2P) platforms like Venmo attempt to eliminate all the perceived negatives of traditional shared payments by allowing users to split bills and transfer funds between their Venmo accounts via a smartphone app. There are no fees for basic services, and personal notes can accompany each transaction. For P2P users, these benefits are referred to as

GEICO, unlike major competitors State Farm and Allstate, does not rely on an agent network. They utilize savings from this to both offer lower rates and invest more heavily in advertising spending. Their unique selling proposition is reflected in their familiar slogan “15 Minutes Could Save You 15% on Car Insurance.” Which element of their marketing mix is least impacted by their business model?

You are developing a seniors’ center that offers board games and coffee. Which of the following elements impacts your seniors center and involves the macro-environment?

Unusual and exciting displays like Bass Pro Shops’ climbing wall and stocked aquarium are examples of

Jiang loves Apple products. In fact, all their electronics are Apple devices and they will never purchase another brand. Which type of customer connection is Jiang demonstrating?

Lamar is assessing the long-term effectiveness of his firm’s IMC efforts. He will probably analyze the firm’s success in

Leena will be a bridesmaid next summer, and she purchased her dress online. The next time she turned on her computer, Leena was surprised to see special offers for matching accessories. This is an example of which marketing strategy?

Pretty Practical, a fashion accessories retailer, encourages visitors to its stores to “check in” using a smartphone app. In return, customers receive an instant coupon toward that day’s purchase. This is an example of

Several years ago, changes in advertising restrictions allowed pharmaceutical companies to begin promoting their products through traditional media. Today, it is common to see ads on television ending with, “Ask your doctor about .” In addition to creating awareness about their drugs, the companies are most likely hoping to

David’s store has been selling men’s business-casual shirts. It’s a small firm that has depended on walk-in traffic and building a reputation. He thinks there might be an opening in the market with the new focus on working from home, and he is afraid that if he does not act quickly, competitors will meet this demand. He knows he’ll need to change his marketing approach, including getting the product to the customer, building an online presence, and examining his pricing approach. If he does a situation analysis, he would likely look at the work-at-home trend as a(n)