To understand how Frito Lay builds relationships between customers and their brands, we explored the framework of the Brand Resonance Pyramid. Below, I have listed the “Stages of Brand Development” (in our pyramid image from the class lecture slides and HBP reading) with a bit more description in order of the pyramid levels from top to bottom. Select the correct term for each section of the pyramid based on its location below.   4. RELATIONSHIPS: what about you (brand) and me (customer)  feelings 3. RESPONSE: what about you? (i.e., as a customer how do I think about the brand and respond emotionally)  performance 2. MEANING: what are you as a brand, what do you represent that creates value? 1. IDENTITY: who are you?  

Which of the following hormones is primarily responsible for suppressing appetite and is produced by adipose tissue?

Wood Burning is a ______________ type of reaction   *Answer should be in all lowercase

The net ionic equation for the reaction, Zn (s) + 2 HNO3 (aq) –>  H2(g)  + Zn(NO3)2 (aq)

A chemist prepares an aqueous solution of sodium hydroxide.  The solution contains g of NaOH and has a volume of 400.0 mL.  What is the molarity of this solution?     *Answer should have 3 places after the decimal. 

True or False: Electronegativity of an atom decreases across periodic table. 

True or False: In ionic bonds, electrons are transferred

Zinc metal reacts with aqueous hydrochloric acid to produce zinc chloride and hydrogen gas.  Zn (s) + 2 HCl (aq) –>  ZnCl2 (aq)  +  H2 (g)   What volume(L) of 3.55 M HCl is required to produce 25.5 L of hydrogen gas at a temperature of 298 K and a pressure of 1.20 atm?    *answer must be in correct significant digits, standard notation, and contain the proper unit. 

Consider a society with incomes $15, $25, and $50. The government can redistribute $10 from the riches to the poorest. Which social welfare function would support this redistribution the most?

Firms practice price discrimination primarily to increase total welfare in the economy.