Advertising appeals that relate to the consumers’ social and/or psychological needs and emphasize feelings are known as _____ appeals.

In terms of creative strategy, a specific message appeal can be executed in a variety of ways

Which of the following was NOT mentioned as a challenge for companies doing media planning?

_____ refers to the presence of other marketing communications in the immediate environment of an ad.

Campbell’s soup sells more soup in the colder months than they do in the summer. A media plan for their soups would be most likely to follow which media schedule?

The readers of Cosmopolitan magazine are 75% more likely to be female than the general US population. What is the index number that would represent this?

Which of the following is NOT one of the elements of the Communication Process Model?

Which of the following are not commonly considered an advantage of newspaper advertising?

A baseline index number of 100 means that we expect characteristics of people in some specific category to match that in some comparison population

The following argument follows the MP rule (T/F): 1. (~P > K) > ~(F > M) 2. K 3. ~P > ~(F > M)      1,2 MP