It is crucial for marketers to focus their marketing strategies on opinion leaders in a group as opinion leaders:

After I noticed the flash, white clouds spread over the blue sky. It was amazing. It was as if blue morning-glories had suddenly bloomed up in the sky. . . . Then came the heat wave. It was very, very hot. Even though there was a window glass in front of me, I felt really hot. It was as if I was looking directly into a kitchen oven.” —Isao Kita     In this text, Isao Kita is describing

The “zoot suit riot” that occurred in Los Angeles in 1943 highlighted violence against

Marketing plans once implemented should not be changed even if the actual performance does not meet the desired results.

When we make note of an actor’s personality, attitudes, values, or character, we are forming a(n)

One of the most important pieces of New Deal labor legislation, the Wagner Act …

Because of the ethical and legal issues that come with the benefits of social media, marketers must be extra careful about what they include in the postings, ads, comments, and even images they include in their social media communications. You are well aware of this important requirement, so you always check your social media communications:

A buyer s market is characterized by:

What idea did Warren G. Harding campaign successfully on in the presidential election of 1920?

Secure networks used for e-marketing and accessible through a firm s website by external customers, suppliers, or other authorized users for purposes of collaboration are called: