Which of the following is LEAST relevant when a firm evaluates different market segments?

A recent study conducted by Estelle Cosmetics Company showed that heavy users of Estelle’s products comprise a small percentage of the market. The study indicated that less than 7 percent of all shoppers buy nearly 71 percent of Estelle’s products in the United States. This is an example of ________.

Craftsman Furniture Company offers its bedroom and living room furniture through independent and smaller chain furniture stores, not through every store that sells furniture. It uses ________ distribution.

Which of the following is NOT an example of product-oriented mission statements?

Robert has taken up cycling as a hobby and as a way to maintain his physical fitness. He wants to buy a hydration system since he will need a lot of water as he cycles. Having gathered a great deal of information, he has finally narrowed down his choices to three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert is in the ________ stage of the buyer decision process.

Eighty college students were asked to rate two scientists, one male and one female, on their knowledge about their topic areas. Each student was given two passages to read: one passage was about the numerous bio-domes in the world (“Biology”) and another passage was about enhancing the education of elementary school children (“Education”).Half of the students were told that the Biology passage was written by a female and the Education passage was written by a male. The other half of students were told the Biology passage was written by a male and the Education passage was written by a female. Then students rated the scientist’s knowledge on their topic areas on a scale ranging from 1 (“Does not display a professional level of knowledge”) to 100 (“Displays a thorough knowledge of the topic”).A two-factor ANOVA was conducted, and the mean ratings are listed below for each scientist gender and topic area condition. Assume that any effects (or mean differences) you measure are statistically significant.       Scientist Gender Female Male Topic Area Biology 35 65 Education 65 75  a) State whether the results show main effects and/or an interaction.  b) Significant or not, clearly describe each of these effects and the interaction in Plain English. I am expecting you to interpret the patterns not an omnibus interpretation.

Eighty college students were asked to rate two scientists, one male and one female, on their knowledge about their topic areas. Each student was given two passages to read: one passage was about the numerous bio-domes in the world (“Biology”) and another passage was about enhancing the education of elementary school children (“Education”).Half of the students were told that the Biology passage was written by a female and the Education passage was written by a male. The other half of students were told the Biology passage was written by a male and the Education passage was written by a female. Then students rated the scientist’s knowledge on their topic areas on a scale ranging from 1 (“Does not display a professional level of knowledge”) to 100 (“Displays a thorough knowledge of the topic”).A two-factor ANOVA was conducted, and the mean ratings are listed below for each scientist gender and topic area condition. Assume that any effects (or mean differences) you measure are statistically significant.       Scientist Gender Female Male Topic Area Biology 40 80 Education 70 50  a) State whether the results show main effects and/or an interaction. b) Significant or not, clearly describe each of these effects and the interaction in Plain English. I am expecting you to interpret the patterns not an omnibus interpretation.

Eighty college students were asked to rate two scientists, one male and one female, on their knowledge about their topic areas. Each student was given two passages to read: one passage was about the numerous bio-domes in the world (“Biology”) and another passage was about enhancing the education of elementary school children (“Education”).Half of the students were told that the Biology passage was written by a female and the Education passage was written by a male. The other half of students were told the Biology passage was written by a male and the Education passage was written by a female. Then students rated the scientist’s knowledge on their topic areas on a scale ranging from 1 (“Does not display a professional level of knowledge”) to 100 (“Displays a thorough knowledge of the topic”).A two-factor ANOVA was conducted, and the mean ratings are listed below for each scientist gender and topic area condition. Assume that any effects (or mean differences) you measure are statistically significant.       Scientist Gender Female Male Topic Area Biology 55 65 Education 85 75  a) State whether the results show main effects and/or an interaction.  b) Significant or not, clearly describe each of these effects and the interaction in Plain English. I am expecting you to interpret the patterns not an omnibus interpretation.

Eighty college students were asked to rate two scientists, one male and one female, on their knowledge about their topic areas. Each student was given two passages to read: one passage was about the numerous bio-domes in the world (“Biology”) and another passage was about enhancing the education of elementary school children (“Education”).Half of the students were told that the Biology passage was written by a female and the Education passage was written by a male. The other half of students were told the Biology passage was written by a male and the Education passage was written by a female. Then students rated the scientist’s knowledge on their topic areas on a scale ranging from 1 (“Does not display a professional level of knowledge”) to 100 (“Displays a thorough knowledge of the topic”).A two-factor ANOVA was conducted, and the mean ratings are listed below for each scientist gender and topic area condition. Assume that any effects (or mean differences) you measure are statistically significant.       Scientist Gender Female Male Topic Area Biology 55 65 Education 55 65  a) State whether the results show main effects and/or an interaction.  b) Significant or not, clearly describe each of these effects and the interaction in Plain English. I am expecting you to interpret the patterns not an omnibus interpretation.

Eighty college students were asked to rate two scientists, one male and one female, on their knowledge about their topic areas. Each student was given two passages to read: one passage was about the numerous bio-domes in the world (“Biology”) and another passage was about enhancing the education of elementary school children (“Education”).Half of the students were told that the Biology passage was written by a female and the Education passage was written by a male. The other half of students were told the Biology passage was written by a male and the Education passage was written by a female. Then students rated the scientist’s knowledge on their topic areas on a scale ranging from 1 (“Does not display a professional level of knowledge”) to 100 (“Displays a thorough knowledge of the topic”).A two-factor ANOVA was conducted, and the mean ratings are listed below for each scientist gender and topic area condition. Assume that any effects (or mean differences) you measure are statistically significant.       Scientist Gender Female Male Topic Area Biology 50 65 Education 80 70  a) State whether the results show main effects and/or an interaction.  b) Significant or not, clearly describe each of these effects and the interaction in Plain English. I am expecting you to interpret the patterns not an omnibus interpretation.