John loves to listening to music while on his walks, but he is getting sick of carrying around his boombox with him everywhere he goes. He reads in the newspaper that a new, portable tape player is being released that will fit in his hand. It is obvious what the main benefit of the product is just by looking at it: you can play cassette music wherever you go. Although the audio settings are still a bit complicated, the audio quality is just as good as the product’s non-portable brethren. This product is likely to experience a rapid rate of diffusion into the marketplace due to which factors that influence new product diffusion? 

DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while. The brand’s introduction of a DiGiorno cheese-stuffed crust to its line of pizzas is an example of

Recently TikTok has emerged as an influential platform where people can share information very quickly. From trends, to dances, to products, the platform is able to spread ideas to millions of people overnight. Because of this, many people tend to share cool new products that they have discovered, and this causes them to rapidly sell out from retailers due to an unexpected increase in demand. Which type of source best describes this word-of-mouth phenomenon?

Cleanse Co. is a company that cleans houses as a service. To ensure the customer is satisfied with their service, the employee who is cleaning the house discusses the terms of the service with the customer and lets the customer give specific details as to what they want to be cleaned and what should not be touched. Throughout the process the employee checks with the customer to see if they are cleaning the way the customer wanted. The process the Cleanse employee is using is called…

Which of these is a point in the customer contact audit for a health club?

You are the brand manager at Prada. Based on the multi-attribute model, what strategy would give your brand the biggest advantage over your competitors? (Assume that any strategy is maximally effective, and the brand ratings range from 1=poor to 10=excellent.)   Brands   Attributes Gucci Versace Prada Importance Cost 4 7 6 8 Design 2 7 5 4 Longevity 7 8 5 9 Experience 3 4 8 6

In order to increase sales of their chips and guac, the brand Rockin’ Guac wants to find a creative way to get customers to eat the combo more frequently. Rockin’ Guac’s plan is to promote the purchase of chips and guac simultaneously by packaging the dip-size tubs of guacamole into a special cardboard box. Once opened, this box becomes a tray with the guac on one side as a dip, and an empty side right next to it for chips. The company is confident that creating this cardboard bowl for chips will increase sales of both products, as this creates an easy way to set up the snack at parties. Which function of packaging best describes the role of the cardboard tray?

Battery maker Duracell introduced a new product called the Duracell Powermat, which is a wireless charging pad for mobile devices. Because of the perceived fit with its other products, this new product was received well by consumers despite being in a different product category. This innovation strategy is known as a

With respect to distribution, convenience products are available

After ordering all of her goods online over the past year due to a global pandemic, Amanda decides to go shopping in person to pick up a few personal care items. She is shocked to find out her favorite cotton candy scented shampoo has been discontinued. But the brand is now selling the same shampoo with a new bubblegum scent. The company’s new product reflects which level of product innovation?