Match the terms with their corresponding definitions. Closed book/closed notes.  Not outside sources allowed.

What does the AIDA acronym represent?

The harsh conditions created by the Industrial Revolution gave rise to

A need is an imbalance between the consumer’s actual and desired states.

Suppose a country without any international trade opens its borders to international trade. After specialization how will its location on its production possibility frontier change?

What are the five elements of the Marketing Environment , , , , and ?

The Neutrality Act of 1939 helped the Allies in World War II by

For a given nominal interest rate, an increase in deflation will cause the real rate of interest to:

Technology and e-commerce have not had an impact on retailers.

Conflicts among producers, wholesalers, and retailers are called channel conflicts.