Measuring and Managing Operating Exposure Ayota Car Company…

Measuring and Managing Operating Exposure Ayota Car Company produces a car that sells in Japan for ¥1.8 million. On September 1, the beginning of the model year, the exchange rate is ¥150:$1. Consequently, Ayota sets the U.S. sticker price at $22,000. Suggest two production strategies for Ayota to improve its situation?

Measuring and Managing Operating Exposure Ayota Car Company…

Measuring and Managing Operating Exposure Ayota Car Company produces a car that sells in Japan for ¥1.8 million. On September 1, the beginning of the model year, the exchange rate is ¥150:$1. Consequently, Ayota sets the U.S. sticker price at $22,000. Suggest three marketing strategies that Ayota can improve its situation. Be specific.