A typical _____ consists of 5-10 participants in a group setting. This is a method of qualitative data collection. (Hint: answer is two words.)

A(n) _____ problem is a restatement of the decision problem in research terms from the researcher’s perspective.

The management of a local coffee shop in Fairfax, Virginia is concerned about their choice of social media advertising. They aren’t sure if advertising placed in social media is reaching their target market. A research project is launched with the objective of determining the relationship between engagement with the social media ads and making purchases from the coffee shop. You decide to conduct a survey to ask about engagement with social media ads and the number (frequency) of purchases from the coffee shop. This type of research is best described as:

Human Subjects have rights and obligations in marketing research. One of these is the right to be informed about the nature of the research. In order to provide this to human subjects, researchers inform the subjects about the nature of the research study and ask them to participate in the research. This is called: 

A marketing researcher wants to know more about the use of influencers in social media in general in order to expand the limits of marketing knowledge. This type of research would be called:

The purpose of a _____ is to summarize the problem and information needed to address it.

A researcher is analyzing qualitative data using a procedure for identifying themes and patterns with the data using codes that identify them. The research is using: 

Which of the following would be an appropriate interpretation of a p-value?

An analyst wishing to show the fluctuations in coffee consumption by month over the past two years should probably use a:

A marketing research team is under a deadline to complete the first part of a client’s research study. They promised to complete 10 focus groups by the end of the month. They have only completed 6 of the focus groups the day before the deadline. What should the research team do in order to fulfill the researcher rights and obligations in marketing research? Select the best answer.