The mere exposure effect:

Which of the following is NOT likely to help in enhancing the persuasion power of an ad?

If Phillip wants to be successful (promoted quickly in his department) according to research by Luthans, he should spend most of his time on activities. 

Fredo, a manager at a consulting firm, feels he is an excellent judge of character.  He has lunch with the firm’s 10 new recruits and quickly concludes that they will be excellent employees. This conclusion on Fredo’s part seems to be the result of bias. 

Short Answer Q3b Defensive audiences:

Which of the following statements about specific sales promotions is FALSE?

Which of the following is an example of a sales promotion that is least likely to be susceptible to promotion adaptation?

(Prompt repeated so you don’t need to scroll):  Azia corporation is a newly formed company by two college students with a limited promotions budget. They are marketing an innovative new hair replacement product, based on a very new technology. They have contacted you for your help with their promotional strategy.  If they were to engage in PR, what type of public relations would you recommend? Why? Explain. (2 points)

(Prompt repeated so you don’t need to scroll):  Azia corporation is a newly formed company by two college students with a limited promotions budget. They are marketing an innovative new hair replacement product, based on a very new technology. They have contacted you for your help with their promotional strategy.  3. c. If they were to consider sales promotions, what type of sales promotions (trade or consumer or both) should they consider? Why? (3 points)

According to recent research findings, which of the following methods of effectiveness testing are more accurate than the traditional paper and pencil measures (consumers’ self reports of recall, recognition, attitudes, etc.) in predicting sales effectiveness of ads in the marketplace?