The influence of reference groups is more significant in case of children, when compared to adults.

Providers can maintain inventories of their services.

Database marketing is not effective in identifying potential customers as it increases the marketing and promotion costs.

Building and managing long-term relationships between buyers and sellers are the hallmarks of transaction-based marketing.

To be successful at e-business, firms must establish and maintain competitive standards for customer service.

Many consumers shop for reasons other than just purchasing needed products.

Sports celebrities and actors use social media marketing to create a positive public image.

Typical sources of internal company data are sales records, financial statements, and marketing cost analyses.

Step outs occur when a company refuses to participate in price escalation between competitors.

During an eighteen-month period, sales of Mercedes automobiles, Carnival Cruise vacations, and Florida real estate increased by at least 20 percent. A marketer might deduce that the business cycle is in the late stages of recovery or experiencing a period of economic prosperity.