Since 2000, __________ have heavily affected marketing in healthcare, as in other industries

Because group insurance plans are common, _______ have a major influence on the consumption of health services.

Mary lives in a small town that only has two dentists that serve over 80% of the local market. This is characteristic of a healthcare _____________.

Individuals receiving health services from a mental health professional are often referred to as ________.

Healthcare markets are often more dynamic than markets in other industries, as they must respond to developments in all of the following EXCEPT:

Healthcare organizations adopted marketing practices at different rates, and the type of marketing technique chosen varies with the type of organization and its marketing maturity.

Prior to the emergence of healthcare marketing as a separate function, virtually all healthcare organizations used _______.

Today, the demand for health services is considered “elastic” because _______.

Historically, pharmaceutical companies’ approach to marketing was unique in that they did not market directly to end users but to prescribing intermediaries such as ____________________.

Pharmaceutical sales reps are also known as: