Salespeople involved in suggestive selling try to help customers recognize true needs rather than unwanted merchandise.

According to relationship marketing, firms must apply higher standards of customer satisfaction to external customer relationships over intradepartmental relationships.

The main goal of not-for-profit organizations is to generate revenues above and beyond their costs to make money for all stakeholders involved.

According to relationship marketing, the lifetime value of a customer should exceed the investment made by the firm to attract and keep the customer.

Not-for-profit organizations are generally less concerned with the bottom line than for-profit organizations.

Production orientation is a business philosophy that stresses on the importance of quantity of products rather than the quality of products.

The marketing concept focuses on the objective of achieving short-term profits instead of long-run success during tough economic times.

The emergence of the marketing concept can be linked to the shift from a seller’s market to a buyer’s market.

The financial bottom line refers to the limitations laid on the budgets of a firm.

A theater group promoting a performance to raise funds in the fight against cancer is an example of both cause marketing and event marketing.