Consumer innovators are individuals who rely on the experiences of initial buyers before making trial purchases.

Which of the following offers the fastest mode of transportation?

The product life cycle is particularly useful for product managers since all the categories are equal length.

The _____ strategy seeks to increase sales of existing products in existing markets.

A straight salary plan could reduce the incentive to find new markets and land new accounts.

Which of the following factors is most likely to be associated with a short marketing channel?

The assortment of product lines and individual product offerings that a company sells is known as its product cluster.

A line extension involves the addition of new sizes, styles, flavors, or related products to an existing group of products.

External analysis, conducted during the process of benchmarking, involves:

A service encounter is a point at which a consumer interacts with a service provider.