Secondary data can be both internal and external to the company.

The amount of product that must be sold at a given price to generate sufficient revenue to cover total costs – both fixed and variable is the:

The promotional mix requires a carefully designed blend of variables to satisfy the needs of a company’s customers and achieve organizational objectives.

While both use a mathematical calculation, there is an important different between “markup” and “margin.” Which of the following is correct?

Overall organizational objectives and more specific marketing objectives guide the development of pricing objectives, which in turn lead to the development and implementation of more specific pricing policies and procedures.

A product’s life cycle stage often determines the optimal communication vehicle to utilize. When a product reaches the growth stage, firms should increase advertising expenditures in order to persuade and remind consumers to make purchases.

8.   Often followed by an s, signals the possessive case of nouns.

First-line sales managers need very strong sales skills, while sales managers at higher organizational levels need more _____ skills.

A cost that remains stable at any production level within a certain range is called a(n) _____ cost.

A simple and inexpensive way for first-time exporters to reach foreign customers is to sell their products to an export-trading company.