A discount house offers fewer services to its customers.

A family brand is a single brand name that identifies several related products.

Brand extension is the strategy of developing individual offerings that appeal to different market segments while remaining closely related to the existing product line.

The “brand relevance” dimension of the brand personality refers to a brand’s ability to stand apart from its competitors.

The purchaser of a shopping product lacks complete information prior to the buying trip and gathers information during the buying process.

Citibank offers an opportunity for credit card customers to transfer balances from competitive cards and pay low financing for a six-month period. After the introductory period is over, the rate will increase to the normal interest rate. Citibank’s strategy is to penetrate the market and obtain increased market share.

Specialty stores typically carry convenience and shopping goods.

Rising in popularity during the 1990s, power centers offered value because they underpriced department stores while providing a huge selection of specialty merchandise.

In the case of convenience stores, customers usually compare prices, assortments, and quality levels at competing outlets before making purchase decisions.

Cooperatives help independent retailers to compete with chains by providing volume buying power.