Which of the following is an example of a private carrier?

RX Corp. is a large manufacturer of electronic goods and sells its products through distributors and retailers. In order to keep pace with the growing use of the Internet, the company decides to start selling online. The company faces stiff opposition from its retailers as they believe that this will significantly reduce their profits. The company attempts to eliminate this resistance by offering its retailers commissions for processing and delivering orders received via the Web. This is an example of which of the following conflict resolution strategies?

Benz & Frendz Corp., a manufacturer of high end consumer durables, experienced sluggish sales growth in most of its product categories during three consecutive quarters of 2009. However, market analysis revealed that its competitors’ sales had also slackened during this period. Analysts pointed out that when all firms are losing sales, it is extremely important to adopt strategies that are aimed at retaining customers. This led the firm to reduce operation costs while maintaining product quality. They also revamped their marketing strategy to focus on the values created by their products. Which of the following can be inferred from the strategies adopted by the firm?

Leo’s manager has asked him and his teammates to demonstrate caring towards customers. They are instructed to learn customers’ names, and use names while interacting with them. Repeat customers should get special attention, and the team members should remember their preferences and habits. The manager is asking the team to be ________.

Coca-Cola’s original marketing strategy that offered a single drink Coca-Cola Classic in a single sized bottle with the advertising theme “Coke is it,” is an example of ________ marketing.

According to Peter Golder and Gerald Tellis, a(n) ________ is the first to develop a working model of the product.

Which of the following describes the public relations function of lobbying?

The level of engagement and active processing undertaken by the consumer in responding to a marketing stimulus is called ________.

Redo is a market follower in the wristwatch industry. After noticing a shortfall in the market leader’s product, Redo improves its product to suit consumer needs and becomes a challenger for the market leader. This is an example of a(n) ________.

General Motors, a leading American multinational automaker, sells cars for every purpose, budget, and personality. This is an example of ________ marketing.