Share of ________ represents the proportion of company advertising of a product to  all advertising of that product.

________ power can be effective, but its exercise produces resentment and can lead the intermediaries to organize countervailing power.

Newman Inc. is a company that manufactures saddles specifically for horses that race in derbies in the United States and the United Kingdom. Within this context the firm is exhibiting the role of a ________ specialist.

A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries. This phenomenon is called a(n) ________ problem.

Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale for rating eight different computers on three different characteristics. He plans to make a short list of only those computers that score at least a 7 on his scale on all three characteristics. Which of the following choice heuristics has he chosen?

Companies normally develop ________ rather than single products and require sellers to establish perceived quality differences between price steps within it.

A stock order point of 10 means ordering the product ________.

Betty Crocker cake mixes using Hershey syrup in its mixes and “Lunchables” lunch combinations with Taco Bell tacos are examples of what special type of branding?

Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. To communicate its unique position – and to avoid association with its Explorer and Country Squire models – the vehicle, eventually called Freestyle, was designated a “sports wagon.” According to the given scenario, Ford Motor Co. conveyed their brand’s category membership by ________.

Backward invention occurs when a firm ________.