When ads for the movie Harry Potter and the Goblet of Fire were released, which of the following was a form of feedback in the communication process?
Waleed runs a small landscaping company and has a steady flo…
Waleed runs a small landscaping company and has a steady flow of clients. He hasn’t paid for any promotion out of his pocket. Most clients have come to him based on what they have heard about the quality and reliability of his work in the neighborhood he serves. Which promotion mix element is Waleed benefiting from?
When Apple sets the price of its latest Apple Watch model 25…
When Apple sets the price of its latest Apple Watch model 25 percent higher than all other competitors in the market upon launch and then lowers the price over time, it is using the _______.
_______ entails using various forms of the promotion mix to…
_______ entails using various forms of the promotion mix to send a consistent message to targeted audiences.
A supermarket features bananas at 20 cents a pound and Pampe…
A supermarket features bananas at 20 cents a pound and Pampers at 40% off; the price is below cost, but the store expects buyers to purchase additional items selling at a profit. The supermarket is using (a):
A local bakery offers consumers a buy-one-get-one-free deal…
A local bakery offers consumers a buy-one-get-one-free deal on all cupcakes when it launches a new cupcake flavor. This is an example of _______.
An urban coffee shop’s fixed costs are $24,000 a year. The s…
An urban coffee shop’s fixed costs are $24,000 a year. The shop estimates that its variable costs are $0.25 per unit or cup of coffee. How many units does the urban coffee shop have to sell to break even if it charges $3.25 per cup of coffee?
Which of the following is an advantage of using advertising…
Which of the following is an advantage of using advertising as a promotional tool?
Airplane manufacturer Airbolt sells its Zoom Model X12 to ai…
Airplane manufacturer Airbolt sells its Zoom Model X12 to airline companies that fly consumers all over the United States. The relationship between Airbolt and the airlines represents a(n) _______ marketing channel in the _______ market.
Miguel is a broker for Eagle Eye Aircraft, a small helicopte…
Miguel is a broker for Eagle Eye Aircraft, a small helicopter manufacturer. While Miguel never takes ownership of the aircrafts he sells, he provides buyers with information about the various models and facilitates the purchase. Miguel is a(n) _______ acting as an extension of the manufacturer.