The most effective testimonial ads link the celebrity and the advertised good or service.

A promotional outlay for a family brand benefits all items in the line.

Markup can be expressed as a percentage of the total cost of the product or the selling price.

Lysol sanitizing wipes entered the market at a low sales price and was supported by heavy couponing. As the initial trial period passed, the pricing slowly rose and the couponing became more infrequent. This activity is an example of penetration pricing.

Cooperative advertising campaigns originated to take advantage of the media’s practice of offering lower rates to local advertisers than to national ones.

Merrill Lynch’s bull logo cannot be considered a part of the product’s trade dress.

Direct communications, other than personal sales contacts, between buyer and seller, designed to generate sales, information requests, or store or website visits is referred to as direct marketing.

A price of $ 9.97 is less likely to appeal to customers than $ 9.95 or $ 9.99.

Successful interactive advertising adds value by offering the viewer more than just product-related information.

A sponsor purchases access to the sponsored activity’s audience and the image associated with the activity.