Heather was a marketing intern in a large manufacturing firm, and she was attending a meeting to examine how to streamline entire process of getting raw materials to the firm and the finished goods to market. Several of the other participants were talking about “marketing intermediaries,” and she was not clear who or what these are. Who are the “marketing intermediaries” that were the focus of this discussion?

Raj thought $10.00 was too much to pay for a gluten-free loaf of bread, even though the brand has the reputation for the best tasting bread. What was wrong with the price for Raj?

Bai is creating an ad for their charity. They show the story of a client who has benefitted from their charity. Which method of persuasion is Bai using?

A firm is producing luxury desk sets–letter openers, pencil cups, etc. They are beautifully made, and they are made of rare and expensive materials. When the firm is developing its Place strategies in the marketing mix, what kind of distribution intensity would the firm select for these products?

Erica loves chocolate. Though she is a cash-strapped college student, she typically purchases a brand of expensive chocolate bars due to her strongly held belief in fair trade practices. Which term refers to the driving force behind Erica’s behavior?

Sarah was always looking for bargains, and she was talking about the number of refurbished and reconditioned electronics on companies’ websites. Her friend Alexis, a marketing major, explained to her that this was one of the results of the growth of which process?

Olivia has taken tap dancing lessons for several years. Recently, a new instructor has taken over the tap classes. After a few months, Olivia finds herself dreading the classes since they are no longer fun or challenging. What is the most likely reason for Olivia’s reaction?

Panera Bread collected data to see if they sell more bagels during Pink Ribbon bagel month or when bagels are offered as an add on for $1. What type of research has been conducted?

Brag Company is going through the market segmentation process. They divide customers into two groups: 1) those who snow ski 0-4 times a year, and 2) those who snow ski more than 4 times a year. This is an example of

Bragg Company is going through the market segmentation process. They divide customers into two groups: 1) those over 50, and 2) those under 50. This is an example of