Heather was a marketing intern in a large manufacturing firm…

Heather was a marketing intern in a large manufacturing firm, and she was attending a meeting to examine how to streamline entire process of getting raw materials to the firm and the finished goods to market. Several of the other participants were talking about “marketing intermediaries,” and she was not clear who or what these are. Who are the “marketing intermediaries” that were the focus of this discussion?

A firm is producing luxury desk sets–letter openers, pencil…

A firm is producing luxury desk sets–letter openers, pencil cups, etc. They are beautifully made, and they are made of rare and expensive materials. When the firm is developing its Place strategies in the marketing mix, what kind of distribution intensity would the firm select for these products?

Sarah was always looking for bargains, and she was talking a…

Sarah was always looking for bargains, and she was talking about the number of refurbished and reconditioned electronics on companies’ websites. Her friend Alexis, a marketing major, explained to her that this was one of the results of the growth of which process?

Olivia has taken tap dancing lessons for several years. Rece…

Olivia has taken tap dancing lessons for several years. Recently, a new instructor has taken over the tap classes. After a few months, Olivia finds herself dreading the classes since they are no longer fun or challenging. What is the most likely reason for Olivia’s reaction?