For many years, General Electric had a corporate strategy of being among the top three firms in any market in which it operated; if it could not achieve a top-three position, it would exit the market. This strategy often resulted in the company ________ when certain product lines failed to meet this expectation.

A(n) ________ gap exists when a firm knows what it needs to do to meet customers’ service expectations, but sometimes fails to do it.

Salina is working to create greater brand awareness for her company’s new line of fitness trackers. All of the following except ________ are important for increasing brand awareness.

Returnable packaging, use of 3D printing, and flexible packaging are examples of

You are a new homeowner and would like to hire someone to paint the interior of your house. Since you have no personal experience with this type of hire, you begin searching for information. Unfortunately, your family, friends, and coworkers were of no help. Which of the following would be considered your most credible source of information?

The shift of population from rural to urban areas in countries such as India helps global marketers by

The XYZ car manufacturing company is advertising its new hybrid vehicle. It understands that its competition, Toyota’s hybrid car, the Prius, is known for being economical, a good value, stylish, and good for the environment. Toyota has the advantage of

When the delivery of a service fails to meet customers’ expectations, a ________ gap exists.

When marketers state that services are ________, they are referring to the fact that services are produced and consumed at the same time.

One consequence of the COVID-19 pandemic is that firms have been reluctant to have employees travel to attend business meetings. Since communications among employees remain critical to success, alternative meeting formats have flourished. Many believe that, even after the pandemic ends, these formats will remain popular due to lower cost and greater flexibility. Industries such as airlines, hotels, and conference centers suddenly view a service like Zoom as what?