A product’s purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value gives the ________ cost.

Which of the following statements is true about the five forces identified by Michael Porter that determine the intrinsic long-run attractiveness of a market or market segment?

What function does a company’s public relations department perform when it promotes understanding of the organization through internal and external communications?

If a company adapts or changes both a product and the communications, the company engages in a process called ________.

________ refers to the task of securing editorial space – as opposed to paid space – in print and broadcast media to promote or “hype” a product, service, idea, place, person, or organization.

A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a spurt in growth and a few successful years, the school is experiencing a slowdown in sales and stability in its profits due to an increase in competition. The school is in the ________ stage of its life cycle.

JSE Securities Exchange is the largest stock exchange in Africa. The JSE provides a market where securities can be traded freely under a regulated procedure. The company acts as an intermediary between the traders. JSE is an example of a(n) ________.

When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great US designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. Tommy Hilfiger conveyed the brand’s category membership by ________.

Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand’s category membership by ________.

Five characteristics influence the rate of adoption of an innovation. One of these is ________.