(10 minutes) You’re trying to understand the competition’s m…

(10 minutes) You’re trying to understand the competition’s margin structure to help you plan your entry into a new market.  The distribution channel follows a typical Manufacturer to Wholesaler to Retailer to Consumer structure.  Your team has only been able to collect the following information: Retailer Price: $125 Wholesaler Price = $85 Manufacturer Price = $75 Manufacturer Variable Cost = $30 A. Complete the following table: Selling Price Variable Cost Margin $ Margin % Manufacturer Wholesaler Retailer Consumer B. Briefly discuss how you could use this information to your advantage when planning to enter this market.

(10 minutes) You’re trying to understand the competition’s m…

(10 minutes) You’re trying to understand the competition’s margin structure to help you plan your entry into a new market.  The distribution channel follows a typical Manufacturer to Wholesaler to Retailer to Consumer structure.  Your team has only been able to collect the following information: Retailer Price: $125 Wholesaler Price = $85 Manufacturer Price = $75 Manufacturer Variable Cost = $30 A. Complete the following table: Selling Price Variable Cost Margin $ Margin % Manufacturer Wholesaler Retailer Consumer B. Briefly discuss how you could use this information to your advantage when planning to enter this market.

(20 minutes) You’re trying to understand the competition’s m…

(20 minutes) You’re trying to understand the competition’s margin structure to help you plan your entry into a new market.  The distribution channel follows a typical Manufacturer to Wholesaler to Retailer to Consumer structure.  Your team has only been able to collect the following information: Consumer Cost: $200 Manufacturer Price = $90 Manufacturer Margin % = 25% Wholesaler Margin % = 10% A. Complete the following table: Selling Price Variable Cost Margin $ Margin % Manufacturer Wholesaler Retailer Consumer B. Briefly discuss how you could use this information to your advantage when planning to enter this market.  

(10 minutes) You’re trying to understand the competition’s m…

(10 minutes) You’re trying to understand the competition’s margin structure to help you plan your entry into a new market.  The distribution channel follows a typical Manufacturer to Wholesaler to Retailer to Consumer structure.  Your team has only been able to collect the following information: Retailer Price: $120 Wholesaler Price = $80 Manufacturer Price = $70 Manufacturer Variable Cost = $35 A. Complete the following table: Selling Price Variable Cost Margin $ Margin % Manufacturer Wholesaler Retailer Consumer B. Briefly discuss how you could use this information to your advantage when planning to enter this market.

(20 minutes) You’re trying to understand the competition’s m…

(20 minutes) You’re trying to understand the competition’s margin structure to help you plan your entry into a new market.  The distribution channel follows a typical Manufacturer to Wholesaler to Retailer to Consumer structure.  Your team has only been able to collect the following information: Consumer Cost: $140 Manufacturer Price = $50 Manufacturer Margin % = 25% Wholesaler Margin % = 10% A. Complete the following table: Selling Price Variable Cost Margin $ Margin % Manufacturer Wholesaler Retailer Consumer B. Briefly discuss how you could use this information to your advantage when planning to enter this market.