A new firm typically starts as a local operation selling in a fairly circumscribed market by ________.

A group of small sellers takes the initiative and organizes a new business entity to carry on wholesaling and possibly some production. This entity is called a(n) ________.

________ seeks to determine whether an ad is communicating effectively.

When Estee Lauder set up a Web site to sell its Clinique and Bobbi Brown brands, Dayton Hudson reduced space for Estee Lauder products in its department stores in response to the ________ conflict.

The ________ rates the various elements of the service bundle and identifies required actions.

A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve.

One of the possible objectives of marketing communications is helping consumers evaluate a brand’s perceived ability to meet a currently relevant need. Which of the following is a negatively oriented relevant brand need?

What is the major difference between a conventional marketing channel and a vertical marketing system (VMS)?

Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________.

With respect to the “six brand building blocks,” brand ________ are customers’ emotional responses and reactions with respect to the brand.