Buzzbooks.com (an online retailer of college textbooks) noticed an unusually high bounce rate for their fall email campaign.  Which of the following would help to reduce the bounce rate for future email campaigns?

During a class exercise, we practiced using the URL Builder to drive ‘tagged’ traffic to our class website.  Applying this exercise to a business application,  which of the following scenarios would the URL Builder be the most-useful?

Which of the following is true of the FTC guidelines that govern product endorsements?

True or False:  You can setup a Google Analytics connection for any online website.

Which of the following represent examples of failed mergers as discussed in text and in team assignments:

According to the documentary assigned to class on cultural differences between East and West a core belief in the East is that:

As per documentary seen in class and part of the team assignments the statement “match made in heaven and divorce made in hell” concerned:

Consider the Hydro One case.  Are Hydro One’s Enterprise Risk Management (ERM) processes generally consistent with the processes suggested by Lam?  In answering this question you don not need to list each of Lam’s seven components of ERM, but you should make linkages to at least two of Lam’s components and elements of the case.  

The ten merger failures shown in documentary and discussed as part of team assignment dealt with:

The documentary dealing with accident in Bhopal assigned to class referred to: