Extranets enable buyers to quickly and easily compare products and prices, putting them in a better bargaining position.​

The objective of public relations is:​

Price is often used as a promotional tool to increase consumer interest.​

Identify a true statement about status quo pricing.​

Marla, a 55-year-old woman, wants to stay in touch with her son, who is away at college. She also hopes to connect with some of her high school friends. In this case, which of the following is Marla most likely to use for this purpose?​

Social news sites combine the fun of social networking with the utility of location-based GPS technology.​

​Which of the following changes has been brought about in advertising because of the influence of social media?

Owned media is often used as another term for content marketing.

Which of the following statements is true of advertising in social media?​

Personal selling is not required when buyers are well informed and geographically dispersed.