Marla, a 55-year-old woman, wants to stay in touch with her son, who is away at college. She also hopes to connect with some of her high school friends. In this case, which of the following is Marla most likely to use for this purpose?​

Social news sites combine the fun of social networking with the utility of location-based GPS technology.​

​Which of the following changes has been brought about in advertising because of the influence of social media?

Owned media is often used as another term for content marketing.

Which of the following statements is true of advertising in social media?​

Personal selling is not required when buyers are well informed and geographically dispersed.

_____ refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response.​

Traditional marketing media offer a mass media method of interacting with consumers, whereas social media offer more one-to-one ways to meet consumers.​

Social media rely on the idea of repetition of the brand message.

Which of the following is a characteristic of the elements of a promotional mix?​