By embedding chips in its shoes, Nike can connect with custo…

By embedding chips in its shoes, Nike can connect with customers on a daily basis to learn when and how they use the products. Ultimately, Nike can use the data collected to recommend new shoes to specific customers according to their usage preferences. This is an example of a ________ strategy used to build ________ on multiple fronts.

Indochino uses sophisticated technology to improve the effic…

Indochino uses sophisticated technology to improve the efficiency of its operations and boost its sales. It collects information on a(n) ________ basis on ________ trends to ________ the selections of cloth purchases and the promotions it offers on its website and in its stores.