Tu un stylo?

M. Faubert travaille toujours la nuit. Alors, il maintenant (now).

3:30 PM

Who has a scholarship?

J' biologie le vendredi matin.

Aujourd’hui, c’est mardi. Demain, c’est jeudi.

Why do marketers combine psychographic and demographic data, and how does this improve targeting strategies? In your response, be sure to: Explain why combining psychographic and demographic data is useful for marketers. Describe the differences between psychographic and demographic data and how each helps in audience targeting. Provide a clear example of how a brand could use both types of data to target a specific consumer group. Tip: Your response should be at least 3–5 sentences. Focus on clear explanations and a specific example rather than writing a long answer.

How can understanding consumer behavior contribute to the success of non-marketing campaigns, such as public safety or health initiatives? Choose a campaign we discussed in class and explain how consumer behavior insights were applied to influence behavior change. In your response, be sure to: Identify the non-marketing campaign (e.g., public safety or health initiative) and describe its purpose—what problem was it trying to solve? Explain the consumer behavior insight used in the campaign (e.g., emotional appeal, social norms, behavioral triggers) and how it was applied. Discuss how this insight helped the campaign achieve its goals—how did it influence behavior change and make the campaign more effective? Tip: Try to write at least 3–5 sentences so your answer is clear and complete. Focus on explaining how the campaign worked and why it was effective—not just naming it. A strong response tells the story of how consumer behavior insights helped shape the campaign’s success, but please keep it concise.

Case study B A 72-year-old woman came to the emergency room with right facial weakness. She awoke in the morning with a “funny feeling” in her cheek and thought she might have accidentally bitten herself overnight. She looked in the mirror and noticed her right face was drooping a little. She also thought her speech sounded slightly slurred, so she called her wife to confirm this. Her wife recommended that she go to the emergency room and she complied. During examination, her right lower face showed significant delay and reduction of movements with smile, but she was able to raise both eyebrows. Taste on both sides of the anterior tongue was intact in response to mustard or jam on a swab. Hearing was normal and she had a normal gag reflex with symmetrical palatal elevation. Her speech sounded mildly slurred, but the patient reported that it had sounded worse in the morning. Tongue protrusion deviated notably to the right, and she had a weak cough. Strength testing in the limbs revealed no weakness. All limb and frontal release reflexes were normal.

You are a pathologist in the United Kingdom in the 1980s. You have been hearing about an increase in patients suffering from rapid neurodegeneration, muscle stiffness, and hallucinations from eating infected beef. Upon histological evaluation of one of these patients, you notice spongelike holes in the brain tissue sample and isolate a prion. What could this prion have caused in the patients?