What is the primary risk if the company fails to adapt to evolving customer preferences?

The market for smart sleep devices includes a range of companies offering AI-powered sleep tracking, biometric wearables, and smart mattresses. These firms compete with traditional sleep solutions such as prescription sleep aids, CPAP machines, and behavioral sleep therapy apps. Based on this information, how should the industry be defined?

Strategic effectiveness can only be measured using financial performance indicators.

Given Oura’s current competitive challenges, recommend a strategic response that will allow Oura to maintain differentiation while avoiding the “stuck in the middle” trap. Support your answer using concepts from the article.

Which of the following scenarios would most likely favor a differentiation strategy over a low-cost strategy?

A firm pursuing a cost leadership strategy faces a new competitor with even lower production costs. What is its best response?

Why is conducting a Five Forces Analysis important for businesses in any industry?

Businesses achieve superior financial returns by choosing a rule of thumb that leverages cost efficiencies, differentiation, or innovation. The framework that explains this decision-making is known as . Organizations today are increasingly assessed based not only on their financial outcomes but also on their impact on society and the environment. This evaluation method is called the . A group of competing firms that produce similar goods or services and serve the same customer base is collectively known as a(n) . Once a strategy has been developed, organizations must put it into action by allocating resources, designing structures, and aligning operations with strategic goals. This phase is known as . A is any individual, group, or entity that has an interest in or is affected by a company’s decisions, operations, or performance. This includes employees, customers, suppliers, shareholders, and even communities and government agencies. The overall concept for how a company organizes itself and all its activities to conduct business successfully, outperform competitors, and deliver superior returns to its shareholders is known as .

Which of the following companies in the smart sleep industry follows an economic logic most similar to that of warehouse club retailers like Costco?

In the video, Why Business Matters to God, what does Van Duzer suggest is the role of profit in a business that adopts his proposed model?