An alternate way to increase sales volume is to increase the usage rate among users. This can be done by ________.

Which of the following channel conflict resolution techniques is used only if everything else proves ineffective?

The easiest measure of marketing public relations effectiveness is the ________.

Which of the following terms describes the practice of retailers purchasing a greater quantity during a sales promotion period than they can immediately sell?

A(n) ________ is an extra payment designed to gain reseller participation in special programs.

________ is a consumer promotion tool that involves inviting prospective purchasers to try the product without cost in the hope that they will buy.

What function does a company’s public relations department perform when it promotes understanding of the organization through internal and external communications?

E&OE is trying to minimize its inventory costs, which are extremely high. The company has realized that it can achieve this by maintaining a near-zero inventory and producing more products only once it is ordered. Which of the following will be true for E&OE?

Finnish cellular phone giant Nokia customized its 6100 series mobile phone for every major market in which it is present. In Asia, for example, the series came with higher ring volume so that it could be heard on the crowded Asian streets. This is an example of ________.

Stacey wants to use a highly relevant, engaging, and implicit communications mix mode to use a “soft sell” approach for her new makeup line. The communications mix mode that has these characteristics is ________.