Traditional marketing media offer a mass media method of interacting with consumers, whereas social media offer more one-to-one ways to meet consumers.​

Social media rely on the idea of repetition of the brand message.

Which of the following is a characteristic of the elements of a promotional mix?​

Frank, a restaurant chain’s social media manager, wants to conduct an online contest to promote his restaurant. He conducts the contest on a social networking site that allows people to post only 140-character-long updates. In this context, Frank is using -_____ to conduct the contest.​

A _____ is a price reduction offered to a consumer, an industrial user, or a marketing intermediary in return for prompt payment of a bill.​

Print advertising can be used to sell goods and services to potential customers who are hard to locate.

While break-even pricing is relatively simple, markup pricing uses more complicated concepts of cost.​

A benefit of advertising is that:​

Unlike a firm that launches a new item resembling several others already on the market, a firm that introduces a totally new product with no close substitutes will have no pricing freedom.​

37. A 14-year-old child is a hospital patient. You find bruises on the child’s face after her brother leaves. What should you do?