A marketing research organization that regularly provides a standardized set of data to all customers is called a full-service research supplier.

A full-service research supplier is a marketing research organization that performs all the steps in the marketing research process for a client.

Encryption is the process of encoding data for security purposes.

Once consumers have used a product, seen it advertised, or noticed it in a store, it moves from the unknown to the known category, which increases the probability that they will purchase it.

A private exchange is also called c-business because of its relatively more collaborative nature.

Databases and interactive marketing are important IMC tools that help marketers collect information from customers and then segment markets according to demographics and preferences.

Odd pricing originated as a way to force clerks to make change, thus serving as a cash-control device.

The process of communicating promotional messages begins with encoding.

The buying behavior of an individual in a group is not only affected by the norms of the group, but also by that individual’s role and status within the group.

Interpretative research is an observational method that observes consumers in their natural setting.