A hotel purchases towels for use in its rooms. In this context, these towels will be considered business products.

Firms usually decide whether to conduct a marketing research study internally or through an outside organization based on cost, reliability, and accuracy of the data collected by the outside firm.

Fears of product tampering have forced many firms to improve package designs.

Penetration pricing is often used in a market in which a new product is likely to face strong competition when introduced.

A brand mark is defined as a part of a brand that can be spoken.

In sponsored events, event organizers control the coverage, which typically focuses on the sponsor.

Typically, a single marketing mix strategy attracts all sectors of a market.

Directing consumers to a specific landing page for a marketing campaign, rather than the company’s home page first, helps potential consumers to participate in a conversation with the marketers.

A hypothesis sets the stage for more in-depth research by further clarifying what researchers need to test.

Tangible goods and intangible services both intend to satisfy consumer wants and needs, but the marketing efforts supporting them may be vastly different.