Theories of communication offer foundations for planning, executing and evaluating health campaign projects

Blind taste tests have shown that many people actually prefer the taste of Pepsi but Coke is still the number one brand in the world. This illustrates which campaign strategy?

Which of the following is one of the campaign message elements? (select all that apply)

Community communication channels are the most credible sources.

According to the Noar et al (2009) article on tailored messages, which of the following statements is true?

According to the textbook, visuals aids give the speaker many advantages including help to combat stage fright.

It’s okay to use technical terms and expressions called jargon when informing a general audience because the audience will need to know technical terms and expressions.

When considering questions of fact, an informative speech is considered nonpartisan; whereas, a persuasive speech is considered partisan.

Speakers use repetition; and writers strive to use just as much repetition as speakers.

One thing ethical listeners do well is prejudge the speaker.