The best way for the manufacturer to obtain information about potential intermediaries from customers is by _______________ to learn customers’ views about distributors in their market area.

In distribution, economies of scope are needed to overcome:

Four heavy equipment producers decide to sell their forklifts directly to 12 warehouses. The number of contacts necessary is:

The figure below is depicting the interaction of water molecules with one another, which involves the use of graphic   

The distribution objective must be congruent with:

Trade shows and conventions:

__________ are members of the target market.

SEA Publishing and Kate’s Bookstores are embroiled in conflict over who should establish retail prices. The conflict likely is the result of:

When considering the flows in the marketing channel for lawn tractors, product flows __________ and negotiation flows __________.

The effects of genetic drift are more significant in