​Addoso Inc. manufactures electronic gadgets. The marketing managers at Addoso Inc. have discovered that a new competitor is gaining more customers by selling products at lower prices. In the context of SWOT—internal strengths (S) and weaknesses (W) and external opportunities (O) and threats (T)—analysis, which of the following actions should be taken by the marketing managers at Addoso Inc.?

​Jessica was born in 1994. She spends more time on Facebook than reading magazines. Despite her inclination toward social networking sites, she continues to listen to the radio and read magazines at times. Given this information, which of the following statements is true of Jessica?

​Which of the following strategies can help business firms stimulate innovation?

Choqlate King Inc. is a large company that produces and sells chocolate bars. It plans to adopt a product development strategy. In this case, which of the following is most likely to happen?

​Which of the following actions is associated with the niche strategy?

In the context of the marketing mix, promotion includes:​

Marketing objectives serve as motivators by creating something for employees to strive for.

Environmental scanning refers to the process of collecting and interpreting information about forces, events, and relationships in the external environment that may affect the future of the organization or the implementation of the marketing plan.

​In the context of the marketing mix, the product includes:

​The basic goal of _____ is to increase the short-term cash return without too much concern for the long-run impact.