When using fear appeals in persuasive messages, the goal is always to maximize how much fear the audience experiences as a result of being exposed to the ad.

Consumer response models such as the Innovation Adoption Model and the Information Processing Model all assume the affective stage of consumer response comes before the cognitive stage.

In terms of time order, a certain need (e.g., need for competence) comes before a motive to buy products that can help meet this need.

Placing the strongest arguments of a message at the end of a message assumes a

As an actress, she wasn’t all that impressive, but she had the kind of charm and XX that makes for stardom. What is the definition of XX?

Great athletes are possessed of considerable physical talent, but just as important, they also possess mental XX. When the going gets rough, they dig deeper and refuse to give up. What is the definition of XX?

Multiple births were once considered XX, but nowadays, they are becoming more and more common. What is the definition of XX?

There is very little scientific proof of the XX of herbal medicines, yet many consumers don’t care that there isn’t much scientific evidence for the effectiveness of herbs. They just assume that herbs are a part of nature and must be beneficial. What is the definition of XX?

It’s very XX to run up big credit card bills when you are not sure that you will have a job in six months. What is the definition of XX?

Early in his career, the faith healer had been a(n) XX, but after people grew to understand his deceptive ways, he changed and never again made false claims about his ability to heal the sick. What is the definition of XX?