Early in his career, the faith healer had been a(n) XX, but after people grew to understand his deceptive ways, he changed and never again made false claims about his ability to heal the sick. What is the definition of XX?

According to the Davytan & Cunningham’s findings, brand placement in tv shows is particularly persuasive for which kind of people?

All of the following are examples of earned media EXCEPT

A gaming youtuber with millions of followers is sponsored by NordVPN. That brand is likely taking advantage of the youtuber’s….

If you want your message to travel on social media, you need to find the _________ in that area of interest.

Clarence interned at PRWorld last summer and worked with a range of clients on various campaigns. A former client reached out to ask him about joining their team after graduation. His work experience can best be described as then .

In IMC, clutter is when your advertisement has too many elements on the screen or in the print frame. 

A local suburb uses social media to highlight local businesses and events. The suburb encourages residents and visitors to tag them in their own pictures at these local events or using the products purchased at local businesses. The suburb’s account will then show these photos, hoping it makes residents and visitors feel good about their experience and want to continue to live there or return for a visit. What is the primary aim of this account?

Several beauty brands are collaborating on a campaign. They’ve designed a “best of” magazine spread that looks just like the Hot Buys trend-reporting feature that appears in Vogue magazine. It was designed to promote their various products together. They collectively buy ad space in Vogue to run this alongside the other features of the magazine. This is best described as an example of what?

Which of these brands considered getting involved and appears in the film but opted out of paying money to sponsor Morgan Spurlock’s Greatest Movie Ever Sold?