When choosing a banker, the entrepreneur planning a new venture should seek out an officer with a rank of assistant vice president or higher.

An economic base is the region from which an entrepreneur expects to draw customers.

Each time a new product or service or an improvement to an existing product or service is introduced, it will have gone through a complex design and development process.

In reality, a great deal of luck is more important than thought and effort before a company’s products or services ever successfully reach the market.

Entrepreneurship is simply starting a business.

Drucker’s five questions are the basis for the development of a business model.

Design thinking is a brainstorming strategy in which the entrepreneur uses brainwriting, visualization, and journey mapping to generate original ideas.

There probably is no single best organizational structure for all types of ventures in all situations.

All products are appropriate for offshore manufacturing.

Norman Seeff identified four stages in the creative process.