What term refers to the written elements in an advertisement?

Look at the ad provided and read the headline. Then choose the type of headline presented in the ad. Headline: “The cleanest clean comes from which cleanser? A. liquid; B. mask; C. toner; D. scrub; E. all of the above”

What is it called when a soap manufacturer offers four bars wrapped together at a reduced price?

Which of the following terms refers to a typeface with a finishing stroke or tail on the main stroke of the letter?

Which of the following terms refers to awareness or recall of the advertising message sometime after the advertising period has ended?

What term refers to the ideal time and place at which a prospective customer for a product or service can be reached with an advertising message?

What is the term for the principle of design that concentrates on moving the eye from a starting point through all of the important elements of the advertisement?

Which of the following terms refers to a station that is contracted with a national network to carry network-originated programming during part of its schedule?

What term refers to the number of times an audience has the opportunity to be exposed to the advertising message in a specified time span?

Choose the name of the layout format: